I've never been a fan of the shopping cards some stores make you sign up for to get their discounts. But the nearest grocery store to my house is Kroger and I begrudgingly signed up and let them track my purchases. I admit the coupons targeted to one's shopping patterns are nice but the whole concept was a little too "Big Brother is Watching" for my comfort level. Until tonight. I got a phone message on Sunday night stating that certain varieties of frozen pancakes have been recalled and to not consume them. As some of you may know, I'm a single dad with a daughter who LOVES pancakes. I can't cook anything without either making way too much or dirtying every dish in the kitchen, so the frozen pancakes are an easy option that I let my kiddo have once every week or so. The shopping history traced by my registration with Kroger enabled them to alert me of this recall almost as soon as it was announced. It was a bit scary since I just opened a box of those very pancakes this morning, but thankfully the recall was based upon cross contamination with soy that could cause problems for those with soy allergies, which we don't have at our house.
If you have purchased any variety of Aunt Jemima Frozen Pancakes, click here for more information. I'm reconsidering my distaste for discount programs that track purchase histories and giving two thumbs up to Kroger for the quick safety alert that could save lives.